Meta Descriptions: The importance and how can it be used to increase the rate of clicks
Have you ever heard about Meta Description, it seems to be a coded word in itself? But in reality it is easy to understand and very crucial factor to show up your capacity and make presence in this competitive web world. It is considered to be the most important parameter in inbound marketing strategies.
Meta Description is basically defined as the clip of information displayed below the link of any search result. So it should cover the best of all your services or offers as it leaves the first impression of your website or link on the searcher looking at it. It helps the searchers to make the decision of whether to go ahead with the link or skip to another one, so mark it to frame it in such a way that no searcher can skip with that.
Now one question in your mind must be disturbing you about why this is important for you or your website. So here are few points which will solve your query:
1. It leads to massive Increase in the number of clicks at your website or link and also perks up visits from natural search.
2. It provides the right kind of people the appropriate information at the right time. This is because Google uses the meta description of your link to match the information and display the searcher the appropriate result which they are looking for.
3. It also helps in increasing the lead visits from Social platform as any social media like facebook uses the meta description for providing information to their viewers about your website or link.
There are various Affordable SEO Packages that can help you achieve all these benefits easily through effective and compelling meta description.
Now since you are well aware of the fact why it is important let us now discuss how you can make full use of it in few simple steps:
1. Write persuasive Content
Write a short sentence which may cover all your benefits which you want your clients to know. You have got only one chance to sell your website product so grab it and make full use of it. SEO packages use this as their best persuading strategy.
2. Use appropriate number of Keywords
You should use appropriate keywords in your meta description i.e. neither less nor more than 1 or 2.It helps the search engine to understand you better and use your information to display results to specific searchers. Keywords have always been the most important factor in any of the SEO packages.
3.Plan for 155 Characters
Since Google only considers pixels and restricts your meta description after some limit so be careful while framing it.155 characters can be treated as a tentative benchmark. Now days there are various cheap SEO packages available in the market which can help you limit your description and make it impressive at the same time.
4. Avoid Keyword Duplication
You should certainly avoid making use of multiple keywords or repetition in your meta description so that you don’t annoy the searchers.
These are few important tact which will help you understand the how to make use of meta description in your favor, you may just follow these to reach the maximum number of clicks ever.
